PNG – produces higher quality images, but also has a larger file size.There are several types of files you can use: We’ll go into this more below.īefore you start modifying your images, make sure you’ve chosen the best file type. 😮 Optimize them! Click to TweetĪs a Kinsta customer, you can benefit from image optimization for free by enabling automatic image optimization with just a few clicks. Images make up on average 21% of a web page's overall weight. Requires less storage space on your server (this depends upon how many thumbnails you optimize).Networks and browsers will appreciate this. Smaller image file sizes use less bandwidth.Curious about what percentage of your traffic comes from Google image search? You can use a Google Analytics WordPress plugin or segment to check Google image search traffic. Google is also likely to crawl and index your images faster for Google image search. Large files slow down your site and search engines hate slow sites. Your site will rank higher in search engine results. Combined with a great SEO WordPress plugin it improves your SEO.

For more information about optimizing your page loading time see our in-depth page speed optimization guide. If your page takes too long to load your visitors might get tired of waiting and move on to something else. It will improve your page loading speed (see our case study below for how much it affects your speed).And ironically, a good image optimization workflow is one of the easiest things to implement, yet a lot of website owners overlook this. It’s more important than scripts and fonts. So when it comes to optimizing your site, after video content, images are by far the first place you should start! According to HTTP Archive, as of November 2018, images make up on average 21% of a total webpage’s weight. Check Out Our Video Guide to Optimizing Images for SEOįirst, why do you need to format your images? What are the benefits? There are numerous benefits of optimizing your images for performance.

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